# How to use AI to identify high-potential leads faster (without manual digging)

Contrast

# **Use AI to turn leads into sales opportunities.**

You get a new lead… but all you have is a name, email, and company. Turning that into a qualified prospect takes hours of manual research.

AI can instantly turn a simple cold lead into a complete profile.

Within minutes, you can:

- Automatically pull their LinkedIn profile, job title, company size, and industry.
- Auto-qualify them based on behavior, not demographics
- Sync enriched data straight to your CRM
- Get tailored talking points ready for your next outreach sequence

Sounds complex? It’s actually easier than it looks.

That’s why we’re bringing in **Liana Hakobyan, Marketing Strategy Lead at Iris.ai**, who has 9+ years of experience driving B2B growth through AI and automation. She’ll break down how to turn simple webinar sign-ups into high-potential leads without manual research or complicated setups.

**What you’ll learn:**

- Why AI-powered lead enrichment drives faster conversions
- How to set up an automated workflow to enrich leads instantly and feed your CRM
- The best tools and platforms for simple, cost-effective AI lead research
- How to use engagement data to personalize outreach
- Segmentation strategies that resonate with executives, SMB owners, and enterprise buyers

**Join us on December 3rd** to discover how to turn every lead into an actionable, revenue-driving opportunity.

### Speaker

### Liana Hakobyan
#### Marketing Strategy Lead at Iris.ai

[Linkedin](https://www.linkedin.com/in/liana-hakobyan/)

### Replays

[See all](https://watch.getcontrast.io/contrast)

[1h04\
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**Claude for Marketers: Getting Started with MCPs** \ 
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Pietro Montaldo\ 
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[1h01\
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**Claude for Marketers: How to get started** \ 
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Giulia de Oliveira Camargo\ 
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About](https://watch.getcontrast.io/videos/claude-for-marketers/signup)