# How to use event data Inside HubSpot: Segmentation, Automation and Reporting

When a contact signs up to your event, or answers a poll — what happens next in HubSpot? If your answer is **"we export a list and manually trigger something"** this session is for you.

HubSpot has given App Events a **major update** and now allows you to finally **take action on your event data**.

## Hyper-personalized outreach and Event Attribution

To explain the changes, we're inviting Maggie (PM App Events at HubSpot) and Ryan (The GOAT on Attribution).

What you'll learn in this session:

- What App Events are and how they are different from Marketing Events
- How to set up hyper-personalized outreach based on polling response
- How to segment audience on attendance, watch time and engagement
- Journey reports showing attribution and ROI for a single event

Say no to CSVs and manual work. We're going to automate it in a way anyone understands it, and can put it into practice right after this session is over.

Has your manager ever asked for an ROI report on your webinars or real-time notifications on hot leads? This is the session for you.

### Speakers

### RyanGunn
#### Founder @Attribution Academy
[Linkedin](https://www.linkedin.com/in/ryanagunn/)

### MaggiePhilbin
#### Senior Product Manager at HubSpot

### MaximPoulsen
#### Head of Growth at Contrast
[Linkedin](https://www.linkedin.com/in/maximpoulsen/)

How to use event data Inside HubSpot: Segmentation, Automation and Reporting

01:05:44  
[Watch](https://watch.getcontrast.io/videos/app-events/signup)