How to use event data Inside HubSpot: Segmentation, Automation and Reporting

When a contact signs up to your event, or answers a poll — what happens next in HubSpot? If your answer is "we export a list and manually trigger something" this session is for you.

HubSpot has given App Events a major update and now allows you to finally take action on your event data.

Hyper-personalized outreach and Event Attribution

To explain the changes, we're inviting Maggie (PM App Events at HubSpot) and Ryan (The GOAT on Attribution).

What you'll learn in this session:

What App Events are and how they are different from Marketing Events
How to set up hyper-personalized outreach based on polling response
How to segment audience on attendance, watch time and engagement
Journey reports showing attribution and ROI for a single event

Say no to CSVs and manual work. We're going to automate it in a way anyone understands it, and can put it into practice right after this session is over.

Has your manager ever asked for an ROI report on your webinars or real-time notifications on hot leads? This is the session for you.

Speakers

RyanGunn

Founder @Attribution Academy

MaggiePhilbin

Senior Product Manager at HubSpot

MaximPoulsen

Head of Growth at Contrast

How to use event data Inside HubSpot: Segmentation, Automation and Reporting

01:05:44
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