# How to Repurpose a Webinar using ChatGPT

Last updated on Feb 20, 2026 by Lusine Sargsyan

## Goal

Repurposing webinar into various content formats can be time-consuming. This guide shows how to use **ChatGPT** to streamline this process, turning one webinar transcript into various content formats like blog articles, newsletters, and social media posts.

## How to repurpose your webinar into a blog article using ChatGPT - YouTube

[How to repurpose your webinar into a blog article using ChatGPT](https://www.youtube.com/watch?v=7OtSchU54KA)

## In this video

- **00:00** Setting up a dedicated Project in ChatGPT  
- **02:07** Adding webinar transcript to ChatGPT Project  
- **02:21** Turning webinar transcript into a blog article  
- **03:45** Turning webinar transcript into a newsletter  
- **05:00** Turning webinar transcript into social media posts  
- **07:11** Method 2: Repurposing webinar using Contrast

## Step-by-step guide

### Requirements

- A [webinar transcript](https://youtu.be/2tSlxdKGPxU).  
- A ChatGPT account (a free account will work).  
- (Alternative) A Contrast account (you can [sign up on this page](https://admin.getcontrast.io/signup)).

### 1. Set Up Your ChatGPT Project

- Open **ChatGPT**.  
- In the left menu, locate and click on `Projects`, then click on `New Project`.  
- Give your project a name, such as "Webinar Repurposing", and click `Create Project`.  
- Click on the name of your newly created project (e.g., "Webinar Repurposing") to add project instructions.  
- Drop your prepared instructions into the project.  
- Click `Save` to apply your project instructions. **ChatGPT** will now follow these instructions every time you work within this project.

### 2. Generate a Blog Article

- Click on the `Add` button within your project.  
- Click on `Add Photos and Files`, select your webinar transcript file, and click `Open`.  
- Use this prompt to turn the webinar transcript into a blog article:  
- Click `Enter` to have **ChatGPT** generate the blog article.  
- Read through the generated article. Do some quick edits to ensure the newsletter sounds like you.  
- Copy the edited article into your blog, add the webinar video embed at the top, and `publish`.

### 3. Generate a Newsletter

- The newsletter will be generated using the same webinar transcript already in your project.  
- Paste your prepared prompt to generate a newsletter:  
- Click `Enter` to have **ChatGPT** generate the newsletter content.  
- Perform quick edits to ensure the newsletter sounds like you.  
- Paste the edited content into your newsletter platform (e.g., **Substack**) and send it to your subscribers.

### 4. Generate Social Media Posts

- The social media posts will be generated from the same webinar transcript.  
- Paste your prepared prompt for social media posts:  
- Click `Enter` to have **ChatGPT** generate the social media posts.  
- Make small edits to ensure the posts sound like you and adjust any generic phrasing.  
- Schedule the posts throughout the week.

### (Alternative) Repurpose Your Webinar in Contrast

- Sign up to [Contrast](https://admin.getcontrast.io/signup) and either host your webinar directly on the platform or upload a recording.  
- From the left menu, go to `Videos`.  
- Click on the video you want to repurpose.  
- On the right side you'll see the Repurpose AI section.  
- Click on the format you want to create (e.g, `Blog Article`). **Contrast** will generate the content directly within the platform using your webinar content.  
- Review the final content, export or copy it to your publishing platform of choice, and you're done.

## Common problems and solutions

- **Do I need a paid ChatGPT account?**  
No. The workflow described in first method works with a free ChatGPT account.

- **The output sounds too generic or "AI-written". What do I do?**  
This usually means the Project Instructions aren't customized enough. Go back and fill in your actual company name, audience description, and a few specific notes about your brand voice. The more specific, the better.

- **Can I use this workflow for other long-form content besides webinars?**  
Yes. The same ChatGPT project setup works for podcast transcripts, recorded interviews, conference talk transcripts, or any other long-form content you want to repurpose.

- **How do I stop it from inventing statistics that weren't actually in the webinar?**  
Add this line to your prompt:  
**Only use data, statistics, and examples that appear in the transcript. Do not add outside information or invent supporting evidence.**  
Then check the output anyway especially any numbers.

- **My webinar was 90 minutes long. The transcript is very long. Will ChatGPT handle it?**  
Technically, yes! Free ChatGPT (GPT-4o) has a 128,000 token context window, which is roughly 90,000-100,000 words. A 90-minute webinar transcript typically runs 13,000-18,000 words, so it almost always fits without issue. If you notice the output is missing key points from a specific section, split the transcript in two, ask it to extract insights from each half separately, then combine those summaries as your source material for content generation.