How to create a LinkedIn event | Contrast
How to create a LinkedIn event
Last updated on May 11, 2026 by Lusine Sargsyan
Goal
Learn how to create virtual or in-person LinkedIn events without running into unexpected limitations or surprises during the setup process.
How to Create a LinkedIn Event - YouTube
How to Create a LinkedIn Event
In this video
- 00:00 Introduction
- 00:25 Creating a LinkedIn event
- 05:20 Publishing your LinkedIn event
Step-by-step guide
Requirements
- A LinkedIn personal profile or admin access to a LinkedIn company page.
- A cover image for the event.
- An external event/registration link (if hosting an online event).
1. Access the Events Section
- Navigate to your LinkedIn homepage on a desktop.
- Look at the left sidebar and scroll down to the
Eventssection. - Click on
Events. If not visible, clickShow moreor go directly tolinkedin.com/events. - Click the
Create an eventbutton located in the top right corner of the Events page. - Upload your cover image.
- Click
alt textto add a description for screen readers then clickApply. - Choose between your personal profile or a LinkedIn company page you manage.
- Select your
Event TypeandFormat.ChooseOnlineorIn-person. For online events, select the event format (e.g., External event link or Linkedin live).
2. Enter Basic Event Information
- Event Name: Enter a name (maximum 75 characters).
- Time Zone: Select the appropriate time zone from the dropdown menu.
- Start Date and Time: Set when the event begins.
- End Date and Time (Optional): Check the box to add an end time or uncheck it to skip this.
- If using an online format, paste your external event link into the
External event linkfield. - Enter your text in the
Descriptionfield (up to 5,000 characters).
3. Add Speakers (Optional)
- Search for LinkedIn members by name to tag them as speakers.
4. Review and Publish
- Carefully review the date, time, time zone, and format.
- Click
Next. - Share the event as a post to your feed.
Common problems and solutions
Who can create a LinkedIn event?
Anyone with a personal LinkedIn profile can create an event. You can also create events on behalf of a LinkedIn Company Page — but only if you are an Admin of that page.
Can I use LinkedIn Live for my virtual event?
Eligibility to create and broadcast a LinkedIn Live is based on a set of criteria.
The criteria to create and host LinkedIn Lives are:
- Audience base: Members and Pages with more than 150 followers and/or connections are eligible to be evaluated for LinkedIn Live access.
- A history of abiding by LinkedIn's Professional Community Policies.
- Geography: LinkedIn Live is not available at this time for members and Pages based in China.
Can I charge participants for joining my LinkedIn event?
LinkedIn Events does not support paid tickets or any built-in payment collection. If you're charging for your event, you'll need to link to a third-party platform like Eventbrite or Luma.
Do I need LinkedIn Premium to run a LinkedIn event?
Creating a LinkedIn Event is free and available to all LinkedIn members — no Premium subscription needed.
I want to publish a LinkedIn event without posting to the feed.
This is not possible; LinkedIn requires a feed post to publish the event.