# How to register people from a LinkedIn event to your webinar

Last updated on Feb 5, 2026 by Lusine Sargsyan

## Goal

Manually transferring **LinkedIn event** registrants to your webinar platform is time-consuming. This guide shows you how to automate the process using **Zapier**, saving time and ensuring no attendee is missed.

[How to register people from a LinkedIn event to your webinar](https://www.youtube.com/watch?v=oogzC7r_kCE)

## In this video

- 00:00 What you need to start
- 00:24 Create a new zap on Zapier
- 02:47 Setup the action
- 06:23 Test and publish the zap

In this video, I'm going to show you how to automatically register people who sign up for your LinkedIn events directly to your webinar platform.

Before we start, make sure you have three things:  
- A Zapier account, free or paid, doesn't matter  
- A LinkedIn event created  
- Your webinar platform

In this case, I'm going to use Contrast, but the process is very similar for most webinar tools.

### Step-by-step guide

#### Requirements

- A Zapier account (free or paid)  
- A LinkedIn event created  
- A webinar created on your webinar platform  
- At least one test registration on your LinkedIn event

1. ### Create a new Zap

- Log into your **Zapier** account
   - Click `Create Zaps` in the top left corner
   - In the triggers search, look for `LinkedIn Ads` and select it
   - Choose the `New Lead Form Response - Organic Content` as a trigger event
   - Connect your **LinkedIn** account by clicking the `sign-in` button and following the authorization prompts
   - Click `Continue`
   - Configure the **LinkedIn** trigger:
     - Select your organization (where you created the LinkedIn event)
     - Select `Events` as a lead type
     - In the `Entity` field, select your specific **LinkedIn** event
     - Click `Continue`
     - Ensure you have at least one registration on your **LinkedIn** event
     - Click `Test trigger`
     - Review the data that appears
     - Click `Continue with selected record`

2. ### Set up the action

- Click `Add a step`
   - Search for your webinar platform (e.g., **Contrast**)
   - Select it from the results
   - Choose `Register Attendee` as an action event
   - Connect your webinar platform by signing in and authorizing
   - Click `Continue`
   - Map the key fields:
     - Click the `+` button next to Email and select the `email` field
     - Click the `+` button next to First Name and select `first name`
     - Click the `+` button next to Last Name and select `last name`
   - Add your Webinar ID from your webinar's registration page
   - Paste the ID into the Webinar ID field in **Zapier**
   - Add UTM parameters (optional but recommended):  
     - **UTM Source**: "LinkedIn"  
     - **UTM Medium**: "event"  
     - **UTM Campaign**: your event name or identifier (e.g., "product-launch")  
     - **UTM Term** (optional): event format (e.g., "online-event")  
     - **UTM Content** (optional): session differentiator (e.g., "morning-session")
   - Click `Continue`

3. ### Test the action

- Click `Test`
   - Go to your `webinar platform` and check the `registrations`
   - Verify the test attendee appears correctly

### Publish your Zap

- Click `Publish`
   - Give your **Zap** a descriptive name (e.g., "LinkedIn Event to Webinar Registration")

## Common problems and solutions

- **Do I need a paid Zapier account?**  
  No, both free and paid Zapier accounts work for this automation.

- **Can I use a webinar platform other than Contrast?**  
  Yes! The process is very similar for most webinar platforms. Just search for your platform in Zapier's action step.

- **Will registrants receive confirmation emails automatically?**  
  Yes! Once they're added to your webinar platform, they'll automatically receive the access link and any reminder emails you've configured in your webinar settings.