How to register people from a LinkedIn event to your webinar

Last updated on Feb 5, 2026 by Lusine Sargsyan

Goal

Manually transferring LinkedIn event registrants to your webinar platform is time-consuming. This guide shows you how to automate the process using Zapier, saving time and ensuring no attendee is missed.

How to register people from a LinkedIn event to your webinar

In this video

• 00:00 What you need to start
• 00:24 Create a new zap on Zapier
• 02:47 Setup the action
• 06:23 Test and publish the zap

In this video, I'm going to show you how to automatically register people who sign up for your LinkedIn events directly to your webinar platform.

Before we start, make sure you have three things:

• A Zapier account, free or paid, doesn't matter
• A LinkedIn event created
• Your webinar platform

In this case, I'm going to use Contrast, but the process is very similar for most webinar tools.

Step-by-step guide

Requirements

• A Zapier account (free or paid)
• A LinkedIn event created
• A webinar created on your webinar platform
• At least one test registration on your LinkedIn event

1. Create a new Zap

• Log into your Zapier account
  • Click Create Zaps in the top left corner
  • In the triggers search, look for LinkedIn Ads and select it
  • Choose the New Lead Form Response - Organic Content as a trigger event
  • Connect your LinkedIn account by clicking the sign-in button and following the authorization prompts
  • Click Continue
  • Configure the LinkedIn trigger:
    • Select your organization (where you created the LinkedIn event)
    • Select Events as a lead type
    • In the Entity field, select your specific LinkedIn event
    • Click Continue
    • Ensure you have at least one registration on your LinkedIn event
    • Click Test trigger
    • Review the data that appears
    • Click Continue with selected record

2. Set up the action

• Click Add a step
  • Search for your webinar platform (e.g., Contrast)
  • Select it from the results
  • Choose Register Attendee as an action event
  • Connect your webinar platform by signing in and authorizing
  • Click Continue
  • Map the key fields:
    • Click the + button next to Email and select the email field
    • Click the + button next to First Name and select first name
    • Click the + button next to Last Name and select last name
  • Add your Webinar ID from your webinar's registration page
  • Paste the ID into the Webinar ID field in Zapier
  • Add UTM parameters (optional but recommended):
    • UTM Source: "LinkedIn"
    • UTM Medium: "event"
    • UTM Campaign: your event name or identifier (e.g., "product-launch")
    • UTM Term (optional): event format (e.g., "online-event")
    • UTM Content (optional): session differentiator (e.g., "morning-session")
  • Click Continue

3. Test the action

• Click Test
  • Go to your webinar platform and check the registrations
  • Verify the test attendee appears correctly

Publish your Zap

• Click Publish
  • Give your Zap a descriptive name (e.g., "LinkedIn Event to Webinar Registration")

Common problems and solutions

• Do I need a paid Zapier account?
  No, both free and paid Zapier accounts work for this automation.

• Can I use a webinar platform other than Contrast?
  Yes! The process is very similar for most webinar platforms. Just search for your platform in Zapier's action step.

• Will registrants receive confirmation emails automatically?
  Yes! Once they're added to your webinar platform, they'll automatically receive the access link and any reminder emails you've configured in your webinar settings.