How to Create HubSpot Lists/Segments Based on Marketing Events | Contrast

How to Create HubSpot Lists/Segments Based on Marketing Events

Last updated on Apr 29, 2026 by Luuk De Jonge

Goal

In this tutorial, you will learn how to create segments and lists in HubSpot based on HubSpot Marketing Events data. We walk through the step-by-step process of navigating to CRM Segments to build contact-based lists using event filters for people who registered and attended your event.

How to Create Marketing Event Lists in HubSpot - YouTube

In this video

Step-by-step guide

Requirements

  1. Navigate to Segments

    • Go into HubSpot.
    • Navigate to CRM and then Segments (also known as lists).

  2. Create a new segment

    • Click on Create a new segment.
    • Select Contacts as the segment type.
    • Click Next.

  3. Apply Event Filters

    • Click Add a filter
    • Click on Events
    • Search for and select Marketing events

  4. Set your event criteria

    • Choose the type of interaction: "Registered", "Attended", or "No Show"
    • Optional: filter by "Attendance duration" (if supported by your webinar platform).

  5. Set Frequency and Specificity (Optional)

    • Set the frequency if needed (e.g., people who have registered for at least 3 events).
    • To target a specific event, add a filter for Event Name or Join URL.

  6. Give list a name and preview it

    • Enter a name for your list (e.g., "People who registered to three events").
    • Review the preview to see the contact count and specific individuals.
    • Click Next

  7. Select list type

    • Choose Active if you want the segment to update automatically as new people meet the criteria.
    • Choose Static if you want a one-time "photo" of the segment that never updates.

  8. Finish creating your list

    • Optionally add the list to a marketing campaign.
    • Click Process and Segment to create the list.

Bonus: One-Click Creation via Contrast

Common problems and solutions

Why would I create a list based on a marketing event?

So you can follow up with the right people after an event — send a thank-you email to attendees, a "sorry we missed you" to no-shows, or a nurture sequence to everyone who registered. Lists let you segment by what people actually did at your event.

Should I use an active list or a static list?

It depends on what you need. Active lists update automatically as contacts meet or no longer meet your criteria, useful for ongoing follow-up workflows. Static lists are a fixed snapshot that doesn't change unless you manually edit it, making them better for one-time email blasts or a defined group like event attendees.

What can I do with these lists once created?

Once your list is ready, you can send nurturing emails to contacts via workflows, using list membership as the enrollment trigger. You can also use them for ads audiences, reports, or one-off email campaigns.

What HubSpot plan do I need?

Lists based on marketing events work on all HubSpot plans. Associating those events with campaigns for reporting requires Marketing Hub Professional or Enterprise.

What webinar platforms integrate with HubSpot Marketing Events?

Please be sure to check your webinar platform's help articles to understand whether they integrate with Marketing Events. If you're looking for a webinar platform that integrated with HubSpot, you should check out Contrast. It's the top rated webinar platform on the HubSpot Marketplace and also used by HubSpot.


Want to go deeper? This guide covers Marketing events all in one place with step-by-step examples.