How to set up Contrast Engagement Timeline in HubSpot

Goal

It can be difficult to view a single contact's webinar activity in one view. Often, information is spread out in different views, or worse: CSVs. Contrast Engagement Timeline is a card that you can add on top of a contact, with all their registration, view and engagement data such as poll answers and chat messages.

Learn how to set up Contrast Engagement Timeline on HubSpot

In this video

• 00:00 What is Contrast Engagement Timeline
• 00:43 How to set up Contrast Engagement Timeline

The single best way to see a context webinar activity and engagement in one view is Contrast Engagement Timeline.

It summarizes all of the engagement views registrations that they have ever done for your webinars.

You can see all of the webinars that a contact has registered to and you can also click into their engagement.

You can see all of the poll answers that they have given and chat messages that they have sent.

This is super powerful for especially sales teams because it enables them to personalize their follow up right after the webinar is over.

Contrast Engagement Timeline is simply a card that you add on top of a view in HubSpot, in this case, the Contact view.

Step-by-step guide

Requirements

• Contrast webinars must be installed before setting this up.
• The HubSpot integration must be connected (this can be done with one click from the Contrast admin dashboard). See how to connect Contrast to HubSpot.

1. Navigate to a Contact

Go to any contact in HubSpot (e.g., the contact view for a specific person).

2. Open the Overview Page

Ensure you are on the overview page of the contact layout.

3. Customize the Layout

Click on the Customize button to begin adjusting the contact layout.

4. Select the View

Go into the Default view or select the specific view you are currently using.

5. Add a New Card

Scroll to the bottom of the layout cards and find the Add Card card component.

6. Search the Card Library

Go into the Card Library and type "Contrast" into the search bar.

7. Select the Engagement Timeline

Select the Contrast Engagement Timeline from the search results.

8. Add and Position the Card

Add the card to your layout. Use drag and drop to move the card to your preferred location. We recommend moving it to the top.

Save Changes

Click Save and exit to finalize the layout changes.

Common problems and solutions

• The Contrast Engagement Timeline card is not appearing in the Card Library. Ensure you have installed Contrast and connected the HubSpot integration via the Contrast admin dashboard.
• Drag and drop functionality is not working. If it fails, try it again until it works — it's a little buggy.

What can I do with the Contrast x HubSpot integration? The integration syncs registration data and view activity into HubSpot directly onto contact records. It creates 50+ custom contact properties and lists that auto-segment by status: registered, attended live, no-showed. There are also workflow triggers, like notifying a contact owner when a prospect watches a recording.

Set-up is just a single click to get the data flowing. No custom setups needed.