Engage Your Audience with Widgets

Engagement

Marketers worry a lot about it.

No engagement means that people leave halfway through. Getting them back is even harder. It's a lost opportunity.

Feedback from Customers

One of our customers told us:

My worst fear is that people open up a new tab while watching my webinar. It's the first step to them dropping off.

Keeping people engaged is extremely difficult. Even with a great presenter. There are just too many distractions one click away.

Our Solution

These are the type of problems that get us excited. Especially since no webinar company has solved them.

We wanted to build something that engages people with a single click.

For inspiration, we looked at anything but webinars—TV, Sports, and Twitch.

Key Observations

  1. In the best videos, there is always something happening, camera angles change, extra information on screen, animations. It's a rich experience.
  2. Twitch was inspiring too. Streamers call out their viewers while they're live, making their audience feel like part of the stream.

Introducing Widgets

We decided to combine these two ideas: make webinars more interesting by making the audience a part of your webinar.

Widgets were born.

Widgets are little somethings that you can add to your webinar. Every widget is designed to make your webinar more engaging—a little something that makes it a lot more fun.

Current Offerings

We're launching widgets with 2 functionalities:

Of course, widgets are automatically styled based on your brand's colors, fonts, and theme. It works like magic.

Future Developments

All you need to do is activate the widget by clicking on it. Just once. That's our guarantee to you.

In the future, widgets will be automated entirely, so you don't even need to click. We might call it Studio AI.

Widgets are available now on every plan. In the coming weeks, we'll be launching new widgets.

About the Author

Luuk de Jonge is everything product here at Contrast and a bit of marketing too.