## [What Is a Roundtable Discussion? How to Host One as a Virtual B2B Event](/content/learn/roundtable-discussion/index.html) Learn what a true roundtable is, how it differs from a panel, and how to structure, moderate, and follow up on high‑intent virtual roundtables. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Jul 15, 2026 ## [Content Hub: What It Is and How to Build One From Your Webinar Content](/content/learn/content-hub/index.html) Learn what a content hub is, how to build one by repurposing webinars into blogs, clips, and social content so it compounds over time. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Jul 14, 2026 ## [50+ Fireside Chat Questions to Keep Any Conversation Moving](/content/learn/fireside-questions/index.html) "Tell us about yourself" is not a fireside chat question. It's a placeholder for a host who hasn't done the work and an invitation for the guest to deliver a five-minute origin story the audience will mentally check out of before it ends. It also signals something worse: the moderator thinks the fireside chat is about the guest. It's not. It's about the audience. Every question a moderator asks is a bet on what the people watching actually need to hear. The best fireside chat hosts we've seen [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Jun 23, 2026 ## [What Is a Fireside Chat? Meaning, Formats, and How to Host One](/content/learn/fireside-chat/index.html) The phrase "fireside chat" has meant different things across different eras. In the 1930s, it referred to Franklin D. Roosevelt's radio addresses to a nation navigating the Great Depression. Speaking directly, as if to a friend by the fire rather than to a country in crisis, Roosevelt delivered 31 broadcasts between 1933 and 1944. The White House received ten times its normal mail volume in the days that followed each one. The term stuck and migrated. Today, in business, a fireside chat has no [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Jun 23, 2026 ## [Contrast vs Riverside: Which Is Right for B2B Webinars?](/content/learn/contrast-vs-riverside/index.html) Riverside and Contrast webinars are platforms both solid choices for teams looking to upgrade their webinar setup. But they were built for different jobs, and understanding that difference saves a lot of frustration, and in some cases money down the line. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Jun 18, 2026 ## [Claude MCPs for Marketers: What They Are and How to Use Them](/content/learn/claude-mcps/index.html) If your LinkedIn feed looks anything like ours, the last few weeks have been a steady stream of screenshots: custom dashboards, live data feeds, automated workflows, all built with Claude. All built using MCPs. And almost every explanation assumes you already know what an MCP is. This article is for everyone who doesn't. It's the follow-up to Part 1 of our Claude for Marketers series, where we covered getting started with Claude: writing in your own voice, monitoring competitors automatically [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Jun 17, 2026 ## [Demand Generation vs Lead Generation: What B2B Marketers Get Wrong](/content/learn/demand-vs-lead-generation/index.html) Learn the real difference between demand gen and lead gen, how webinars bridge both stages, and a practical handoff framework that drives pipeline. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Jun 5, 2026 ## [Zoom Webinar vs. Meeting: What's the Difference - and Does It Matter?](/content/learn/zoom-webinar-vs-meeting/index.html) Learn the difference between Zoom Meeting and Zoom Webinar, and why B2B marketing teams often need a purpose-built webinar platform. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Jun 5, 2026 ## [The B2B Event Marketing Plan: Template and Complete Guide](/content/learn/event-marketing-plan/index.html) Turn webinars into pipeline, not just registrations. Learn a 4‑stage B2B event marketing plan, benchmarks, and a reusable template for your next webinar. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Jun 4, 2026 ## [Claude 101: How Marketers Are Using Claude to Automate Content, Competitor Research, and Ad Creation](/content/learn/claude-for-marketers-beginners-guide/index.html) Learn how marketers use Claude to automate competitor research, create ad variations at scale, and write content that actually sounds like them. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • May 14, 2026 ## [The Complete Guide to Unlocking CRM Automation from User Actions (With Webinar Examples)](/content/learn/app-events-automation/index.html) HubSpot App Events are now in workflows, lead scoring, and journey analytics. Step-by-step guide to using them for webinar segmentation, Q&A routing, and attribution. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Apr 7, 2026 ## [Detailed Comparison: Zoom Webinars vs. Zoom Webinars Plus](/content/learn/zoom-webinars-vs-zoom-webinars-plus/index.html) Compare Zoom Webinar vs Zoom Webinar Plus for B2B: pricing, branding, engagement, analytics, AI, and key limitations. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • May 14, 2026 ## [Step-by-Step Guide: HubSpot Marketing Events [NEW]](/content/learn/hubspot-marketing-events/index.html) Learn how to use HubSpot Marketing Events for webinar tracking, reporting, and automation. Includes a full walkthrough and setup tips. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Apr 27, 2026 ## [Introducing Contrast Partner Program](/content/learn/partners/index.html) Contrast Partners can earn up to 30% commission by recommending Contrast to others. The program includes other benefits such as co-marketing and training. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Feb 19, 2026 ## [Introducing Branded Webinars](/content/learn/introducing-branded-webinars/index.html) Create a fully branded webinar experience with Contrast. Select your brand's color and Contrast does the rest. Now available on every plan. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Feb 9, 2026 ## [How to Build a Webinar Registration Page that Converts (Including Detailed Breakdown Example + Free Template)](/content/learn/build-webinar-registration-page/index.html) Learn how to build a high-converting webinar registration page. See examples, templates, and tips to increase signups. [Luuk de Jonge](/content/learn/authors/luuk/index.html) • Mar 24, 2026