Run more effective webinars in HubSpot

This course is for marketers that run webinars and use HubSpot as their CRM. It teaches you everything there is to know from selecting the correct webinar platform to measuring ROI in HubSpot — and all the steps in between.

Are these questions you're thinking about? Then this course is for you:

1. How do I create lists of people that actually watched my webinar?
2. How do I notify a prospect's owner in HubSpot when a contact answered a poll?
3. I've run 23 webinars this year, what's the impact on our pipeline?

Marketers that master this can easily put the data their webinar generates into action. From building lists of people that watched your webinar live, to workflows that automatically score leads based on their webinar attendance. You'll develop the skills to turn views into revenue.

Start your first lesson: How To Choose the Best Webinar Platform If You Use HubSpot

Why it's important to master HubSpot for webinars

Did you know that 63% of webinar views happen as replays, yet most companies only optimize for live attendance?

Running a webinar program that generates pipeline requires more than just scheduling a webinar and hoping people show up. You need a systematic approach that connects your webinar strategy to your broader marketing and sales efforts in HubSpot.

Here’s what we know…

• 91% of B2B professionals say webinars are their preferred type of content
• 58% of registrants watch either live or on-demand
• $72 is the average cost per lead for webinars

Yet, without a clear strategy and webinar tooling to support it, businesses often struggle to see their webinars deliver clear revenue impact and instead get overwhelmed making time-consuming manual updates, following-up with bad fit leads, and trying to report on key performance metrics like attendance rates and engagement.

Join the modern webinar movement

Deeper integration – better outcomes from registration to revenue

When today's B2B buyers think of webinars, they expect more than slide presentations and thinly veiled product pitches. They want engaging experiences that deliver real value.

Remember, every interaction with your audience is an opportunity to help them associate your product and company with solving a painful problem in their role. A cohesive webinar program that aligns with your overall go-to-market strategy is one of the most effective way to engage them more deeply to drive pipeline and revenue growth in the process.