# How to connect Google Tag Manager?

Google Tag Manager (GTM) makes it easy to manage and deploy marketing and analytics tags without modifying code manually.

Written by Etienne Bazin  
October 1, 2025

_⚠️ This feature is only available to Paid and Premium plans_

## Steps to connect GTM:

1. Go to **Settings**  
2. Click on the **Integrations** tab.  
3. Click on **Google Tag Manager**.  
4. Enter your GTM container ID (format: **GTM-XXXXXXX**).

Once saved, your GTM script will automatically be integrated into:

- **Registration pages**
- **The player**

That’s it, your tags will now run seamlessly across Contrast.