How to connect Google Tag Manager? | contrast Help Center

How to connect Google Tag Manager?

Google Tag Manager (GTM) makes it easy to manage and deploy marketing and analytics tags without modifying code manually.

Written by Etienne Bazin
October 1, 2025

⚠️ This feature is only available to Paid and Premium plans

Steps to connect GTM:

  1. Go to Settings
  2. Click on the Integrations tab.
  3. Click on Google Tag Manager.
  4. Enter your GTM container ID (format: GTM-XXXXXXX).

Once saved, your GTM script will automatically be integrated into:

That’s it, your tags will now run seamlessly across Contrast.