# Webinar Execution Checklist

## Pre-Webinar

1. Define specific, measurable webinar objectives (lead gen, nurturing, product demo, etc.)  
2. Find a confident host and moderator (if applicable)  
3. Confirm the budget for the webinar promotion  
4. Choose the topic  
5. Choose the webinar type and format  
6. Find a speaker  
7. Create the graphics (for social media, ads and registration page)  
8. Set up the registration page  
9. Configure 24-hour, 1-hour, and 5-minute automated reminder emails  
10. Brief speaker on format, audience, and key talking points  
11. Create the webinar content  
12. Plan 3-5 polls and open-ended questions for audience engagement  
13. Schedule marketing emails to promote the webinar  
14. Promote the webinar on Social Media  
15. Create the Ads: LinkedIn, Google, Facebook, etc.  
16. Website Integration: Add pop-ups, banners, and blog post tie-ins  
17. Coordinate co-promotion with industry partners  
18. Set up attribution parameters for all promotional links  
19. Create the post-webinar nurture campaign

## During Live

### Technical Check:
- Test audio, video, screen sharing, and internet connection

### Platform Review:
- Verify polls, Q&A, and chat functionality working properly

### Speaker Coordination:
- Confirm speaker is ready and has proper connection

### Materials Ready:
- Have presentation, notes, and attendee engagement plan accessible

## Post-Webinar

### Replay Processing:
- Edit recording if needed and upload to hosting platform

### Thank You Email:
- Send replay link and additional resources to all registrants

### Lead Scoring:
- Score attendees based on company size, industry, role, and engagement

### Sales Handoff:
- Route high-scoring leads (e.g. 70%+ completion, strong ICP match) to sales team
- Turn on your nurture campaign
- Send manual emails to highly engaged ICP leads within 24 hours
- Connect with attendees on LinkedIn and send personalized messages
- Create 2-3 articles from main webinar topics and Q&A highlights
- Extract quotes, statistics, and clips for ongoing promotion
- Develop related guides, templates, or tools as lead magnets

### Performance Review:
- Analyze registration sources, attendance rates, and engagement metrics

### ROI Calculation:
- Measure cost per registration and conversion to qualified leads

### Feedback Collection:
- Survey attendees for content and format improvement suggestions

### Next Webinar Planning:
- Apply learnings to improve future webinar strategy