Webinar Execution Checklist

Pre-Webinar

1. Define specific, measurable webinar objectives (lead gen, nurturing, product demo, etc.)
2. Find a confident host and moderator (if applicable)
3. Confirm the budget for the webinar promotion
4. Choose the topic
5. Choose the webinar type and format
6. Find a speaker
7. Create the graphics (for social media, ads and registration page)
8. Set up the registration page
9. Configure 24-hour, 1-hour, and 5-minute automated reminder emails
10. Brief speaker on format, audience, and key talking points
11. Create the webinar content
12. Plan 3-5 polls and open-ended questions for audience engagement
13. Schedule marketing emails to promote the webinar
14. Promote the webinar on Social Media
15. Create the Ads: LinkedIn, Google, Facebook, etc.
16. Website Integration: Add pop-ups, banners, and blog post tie-ins
17. Coordinate co-promotion with industry partners
18. Set up attribution parameters for all promotional links
19. Create the post-webinar nurture campaign

During Live

Technical Check:

• Test audio, video, screen sharing, and internet connection

Platform Review:

• Verify polls, Q&A, and chat functionality working properly

Speaker Coordination:

• Confirm speaker is ready and has proper connection

Materials Ready:

• Have presentation, notes, and attendee engagement plan accessible

Post-Webinar

Replay Processing:

• Edit recording if needed and upload to hosting platform

Thank You Email:

• Send replay link and additional resources to all registrants

Lead Scoring:

• Score attendees based on company size, industry, role, and engagement

Sales Handoff:

• Route high-scoring leads (e.g. 70%+ completion, strong ICP match) to sales team
• Turn on your nurture campaign
• Send manual emails to highly engaged ICP leads within 24 hours
• Connect with attendees on LinkedIn and send personalized messages
• Create 2-3 articles from main webinar topics and Q&A highlights
• Extract quotes, statistics, and clips for ongoing promotion
• Develop related guides, templates, or tools as lead magnets

Performance Review:

• Analyze registration sources, attendance rates, and engagement metrics

ROI Calculation:

• Measure cost per registration and conversion to qualified leads

Feedback Collection:

• Survey attendees for content and format improvement suggestions

Next Webinar Planning:

• Apply learnings to improve future webinar strategy