What is a Recurring Webinar and 10 Steps to Create One?

A recurring webinar is a webinar that is held following a set schedule.

Definition of a Recurring Webinar

A recurring webinar is an online seminar, presentation, or live webinar that is held regularly, following a set schedule. This could mean daily, weekly, monthly, or at any other regular interval webinars.

Recurring webinar schedule in Contrast

Recurring webinars are a category of a webinar series.

The purpose of a recurring webinar can vary—it may be used for regular live webinars, training purposes, customer onboarding, product demonstrations, or ongoing educational series.

Benefits of Recurring Webinars

Recurring webinars offer several advantages for both hosts and attendees, making them an effective tool in any webinar strategy.

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Recurring webinars make it possible to have a single landing page with one URL for one single webinar and all of its sessions, removing the need to duplicate webinars and landing page each time.

Here are some key benefits:

• Enhanced Audience Engagement: Regular sessions helps you maximize webinar engagement over time, fostering a stronger relationship and community around your brand or subject matter.
• Increased Reach: With webinars occurring on a regular basis, you have more opportunities to reach new registrants who might have missed earlier sessions.
• Consistent Communication: They provide a steady platform for communication, allowing you to regularly update your audience on new products, services, or valuable information.
• Efficiency in Preparation: Once you have a webinar setup in place, it becomes easier and more efficient to host subsequent webinars, saving time and resources.
• Feedback and Improvement: Regular sessions allow for continuous feedback (using post-webinar surveys for example), enabling you to refine and improve your content and presentation style over time.
• Flexibility in Content Delivery: You can cover a wide range of topics over time, catering to different interests within your audience or building upon previous sessions for deeper learning.
• Better Time Management: Attendees can plan ahead to attend webinars that fit their schedule, and hosts can schedule sessions during times that have shown higher attendance rates.
• Opportunity for Repurposing Content: Each session can be recorded, made available on-demand. Then it can be transformed into various content formats such as blog posts, podcasts, or short video clips, maximizing the value of your content through webinar repurposing.
• Strengthened Brand Loyalty: Regular interaction through webinars can strengthen the loyalty of your audience, making them more likely to turn to your brand for information, products, or services.
• Increased Lead Generation: Each webinar is an opportunity to attract webinar leads. With recurring webinars, you're not only maintaining your relationship with existing contacts but also continually attracting new ones.

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If you want to find out more on how to schedule a recurring webinar, check out this article.

10 Steps to Create a Recurring Webinar

Creating a successful recurring webinar involves careful planning and execution. Here are steps to guide you through the process:

1. Define Your Goals and Audience:

• Identify what you want to achieve with your webinar series (e.g., lead generation, education, brand awareness).
• Understand who your target audience is and what topics they would find valuable.

2. Choose the Right Webinar Platform:

• Select a webinar platform that supports recurring webinars and offers features like registration, reminders, and analytics.

3. Plan Your Content:

• Decide on the format (e.g., presentation, Q&A, interviews) and frequency (weekly, monthly) of your webinars.

Webinar Q&A on Contrast

• Outline webinar topics for each session, ensuring they are relevant and of interest to your audience.
• Find different guest speakers for each of your webinars.

4. Set a Schedule:

• Choose a consistent day and time for your webinars that is convenient for your target audience. Consider time zones if you have a global audience.

5. Promote Your Webinar Series:

• Use email marketing, social media, and your website to promote upcoming sessions.
• Consider creating a landing page for the webinar series where attendees can register for multiple sessions at once.

6. Prepare for Each Session:

• Develop your content, slides, and any other materials you will need.
• Rehearse to ensure you are comfortable with the material and the technology.

7. Engage Your Audience:

• During the webinar, encourage participation through polls, Q&A sessions, and interactive discussions.
• Consider having a moderator to help manage questions and technical issues.

8. Follow Up:

• Send a follow-up email to attendees with a link to the webinar recording, a thank-you, and related resources.
• Include a survey to gather feedback and suggestions for future topics.

9. Analyze and Improve:

• Review attendance, engagement metrics, and webinar analytics to understand what works and where there is room for improvement.
• Adjust your content, promotion, and engagement strategies based on feedback and analytics.

10. Repurpose Your Content:

• Repurpose your webinar content by converting your webinar recordings into other content formats, such as blog posts, podcasts, or short videos, to maximize their value.

By following these steps, you can create a recurring webinar series that engages your audience, meets your business goals, and establishes your brand as a thought leader in your industry.