Hosting a Webinar

Hosting a webinar is a great way to engage with your audience. But what happens after the live session ends? Embedding webinar recordings on your website makes it easy for audiences to discover them. This webinar embedding guide will show you how to make your webinars a lasting part of your site's content.

What Does it Mean to Embed a Webinar on Your Website

Embedding sounds techy, but it's pretty simple. It allows visitors to watch the webinar without having to leave your site or navigate to another platform. It’s just adding a video player to your page that plays your webinar.

Here’s what it looks like when you embed a Contrast webinar on your website.

An example of an embedded Contrast webinar

Why You Should Embed Webinars on Websites

Embedding webinar recordings on your website isn't just a fancy feature; it's a strategic move. Here’s why:

• Boost Engagement: Videos are engaging. When you embed a webinar, you’re offering content that's more likely to capture and hold attention.
• Increased Time on Site: People spend more time on pages with engaging videos, which helps your SEO.
• SEO Benefits: Diverse content types, including videos, are favored by search engines. Embedding videos on pages can improve your chances of ranking higher in Google search results.
• Wider Reach: People who just discovered your website won’t know that you hosted a website last week or last month. You need to tell them. Embedding webinar recordings on websites makes them discoverable to a wider audience.
• Authority Building: By sharing your knowledge through embedded webinars, you position yourself as an authority in your field. This helps build trust with your audience.
• Lead Generation: Embedding webinars can be an effective way to generate leads, especially if you include a sign-up form or call-to-action (CTA) before or after the webinar.
• Social Proof: People subconsciously look for validation from others when evaluating your company. Webinars co-hosted with other companies or influencers that are embedded on your website act as a form of social proof.

How to Embed Webinars on Websites

We’re about to dive deep into how you can embed webinars on websites. We’ll explore choosing the right platform, embedding the webinar recording itself, and ensuring everything runs smoothly across all devices.

Choosing the Right Webinar Platform

Before you can embed a webinar, you need to choose a webinar platform. You want one that's not just easy to use but also packs a punch when it comes to features. Here's what to look for:

• Ease of Use: It should be simple for both you and your audience.
• Integration Capabilities: The platform should play nice with other tools.
• Quality and Reliability: Look for crisp video and audio quality and reliability.
• Engagement Features: Interactive elements like polls, Q&A sessions, and chat features can make your webinar more engaging.
• Analytics: A good platform offers insights into viewership and webinar engagement metrics.

Our Clip Ai feature automatically creates clips from webinars

How to Embed Webinar On Websites

To embed a webinar on your website, you'll start by copying the embed code directly from your webinar platform. Next, you’ll paste that embed code into an iframe or HTML code block on your page.

If your webinar software doesn’t automatically generate embed codes for video recordings, you’ll have to download the video first. You’ll then upload the video to a hosting and video analytics tool like Contrast or YouTube.

Steps for Contrast Users:

1. Go to your admin dashboard
2. Click on Videos
3. Click the three-dot more options icon on the video you want to embed on your website
4. Click Share
5. Click Embed and then the Copy embed code button

Contrast makes it easy to embed webinars on websites

Embed Zoom Webinar on Website

If you’re struggling to embed a Zoom webinar on a website, you can either integrate their SDK or download the recording and upload it to YouTube.

Zoom’s official recommendation for embedding webinar recordings

Testing and Troubleshooting Embedded Webinars

Always test your embedded webinar before publishing your page. Webinars embedded via Contrast will look great by default. Tools like EmbedResponsively are really helpful for making sure YouTube or Vimeo embeds look right.

Get Analytics for Embedded Videos

All you need to do is create a free account and upload your videos there. We’ll generate an embed code for the video and also give you access to all of our video analytics.

Contrast offers free video analytics for any type of video you upload and embed

Where to Embed Webinars On Websites

There are a lot of different places you can embed webinars on websites. Here's a look at some prime locations for your webinar content.

Embed Webinars on Dedicated Landing Pages

Make specific pages for your webinars. Here’s an example from Chameleon.

Example of an embedded webinar on a landing page

Embed Webinars in Blogs

If you have a relevant webinar recording for the topic being discussed in an article, you should embed it.

Embed Webinars on Product Pages

Use webinars to showcase products or services by embedding them on product pages.

Embed Webinars in Resource Libraries

If you have a resource library on your website, you can embed webinars there.

Contrast automatically builds a webinar channel for your recordings

Embed Webinars in Knowledge Bases

Adding webinars to your knowledge base and customer support articles can add value to your users.

Best Practices for Webinar Embedding

Embedding webinars on websites is about enhancing user experience. Here's what to keep in mind:

Optimize for On-Demand Views

Your webinar should still make sense years from now, even for folks who weren't there live. Avoid references to specific dates or events that might not make sense later.

Contrast data shows that most webinar views are on-demand

SEO Tips for Embedding Webinars on Websites

Google uses the standardized Schema.org VideoObject markup to know what videos are about.

FAQ about Webinar Embeds on Websites

Can I embed live webinars?

When using Contrast, your live webinars are already embedded on the same link as your registration page.

Will embedding a webinar slow down my website?

Embedding a webinar shouldn't significantly slow down your site.

How can I measure the success of my embedded webinars?

Your webinar platform’s built-in analytics should track views from embedded webinars.

Can I customize the appearance of the embedded webinar player?

Most video players are not very customizable, but with Contrast’s free branded video player, you can change various settings.

Wrapping up our Webinar Embedding Guide

Webinar embeds on websites are a powerful way to distribute your webinars to a wider audience. Ready to start embedding webinars on your site? Create a free Contrast account today to upload your webinar recordings or host new webinars.