Webinar Registration Page: Examples + Template

Done right, successful webinars can generate lots of highly qualified leads for your business. There's a reason 89% of marketers believe webinars outperform other channels in creating qualified leads. So when you find yourself hosting a webinar, you'll have to create a registration page in order to capture those qualified leads.

In this article, we're going to look at what makes a successful registration page. How to set one up. And finally, show you a breakdown and example of a high converting webinar registration page.

What is a webinar registration page?

The webinar registration page, is typically a page on a website that includes information about a webinar and a registration form to capture the registrant's details. The goal of a registration page is to convert a visitor into a registrant.

When we talk about a registration page for webinars, we automatically assume they are gated. That means, the registrants need to fill in a bit of information in order to get access to the webinar.

For most people, this are the email address (preferably their work email!) and their name. From experience, we have seen that it's also pretty normal to ask for more information, such as the company name, job title or telephone number.

The information that the registrant can fill in is usually part of a webinar registration form. This form lives on top of the registration page. The registration page is there to provide extra information that will help the registrant make the decision whether this webinar is interesting for them, or not.

The Components of a Great Converting Registration Page

As we said before, the registration page includes elements that help the visitor make a decision whether to register for the webinar. The goal is always to inform, and then convert the visitor into a registrant.

In 90% of cases, a webinar registration page has the same components:

We recommend not to steer away too much from this. It's like a landing page. Our brains are wired to scan information quickly, simply because it has been laid out in a predictable pattern. The minute we deviate from this, is the minute the brain has to think too much with the visitor leaving the page as a consequence.

1. Your Webinar's Thumbnail

What's a webinar thumbnail? Well, it's the image you use to promote your webinar. They often include the title, date and time – and often also the speakers. It's the image that will appear when you for example share (the so-called unfurl) your registration page on LinkedIn.

I used to work in advertising, and our mantra was always "faces convert". Not only was it our mantra, it's actual science. That's why we always recommend you to use a cover image and include the speaker's faces. Bonus points if the speaker is someone (somewhat) known in your industry – familiarity helps converting even better.

Another element that can create familiarity is of course a logo. This works especially well with well-known logos such as HubSpot.

At a minimum, you should also include the title of your webinar in there. However, as your title will in 90% of cases live right next to the title, we recommend to choose a slight variation of the title. That way image and title will nicely complement each other.

2. The title of your webinar

The title of your webinar is the first signal visitors will pay attention to. It should direct the visitor and give them a general understanding of what the webinar will be about. Its goal is for the user to read further on the page, or of course register directly to the webinar.

Don't forget how quick visitors make their impression. It can be in as little as 50 milliseconds that they have made up their mind about registering to your webinar or not.

We often find that good titles tell the user what they can expect by attending the webinar:

- [New in HubSpot] Track Webinar and Event ROI with Marketing Events

And perhaps to create a few webinar titles that are less likely to convert:

You get the point. Writing webinar titles is almost an art on itself. Take these tips into consideration when writing your next webinar title, and we're sure that you'll do a lot better than before:

3. Description: the juice of your webinar

The description should inform the user about what is going to be discussed, i.e. the problem – and what kind of outcome they can expect by simply attending the webinar.

We can't stress this enough. People who attend a webinar always expect to get a solution. Sometimes the solution is an answer to a question they had (a new law is coming into place, they want to know how it will affect their business e.g.).

Another time the solution might be a product (a startup is looking to protect their databases, they are looking for a cybersecurity solution e.g.). If you do not offer a solution, chances are that the visitor will think "this can be an interesting hour, but most likely a waste of my time".

In our research we have seen the same pattern that great registration pages are made up of:

Finish with a strong CTA and tell your viewers to join live and ask their questions. Nothing worse than a webinar with no live engagement.

Other useful information on your registration page

Alright. You have written your webinar's description text. It's flowing – and driving people to your CTA: sign up for this webinar. Don't forget to mention the other, useful and logistical information that will help the visitor:

Speakers

In this section you can give more information about your speakers. Remember that the only role of providing this information is to gain the trust that the speakers are the right people to help the registrant solve their problem. Anything else is noise. We recommend you to always include a profile picture, their role, company and a short description. Do they have an active LinkedIn profile? Include it!

The importance of Brand

A consistent experience is shown to improve conversion rates. That means that if your webinar registration page is part of a larger user journey, it needs to feel like it's part of it – and not stick out like a sore thumb.

If you choose to design and host your own registration pages or choose a webinar platform with brand features ( Contrast e.g.), make sure you can add your own branded cover image, your company's logo and select the main color or theme of the registration page. Without it, I'm sorry, your registration page will stick out like a sore thumb, ultimately hurting your conversion rates.

Webinar Registration Page Template

Use this as a starting point for any webinar registration page.

Webinar Thumbnail

Tip: Use faces + logos on the thumbnail. Familiarity converts better than abstract visuals.

Webinar Title

[WEBINAR TITLE]: How to [MAIN OUTCOME] in [TIMEFRAME/CONTEXT]

Webinar Description

[HOOK] Short hook that speaks directly to the main problem and desired outcome.

In this live webinar, you’ll learn how to:

Tip: Phrase bullets as outcomes (“Get…”, “Learn…”, “Stop…”) instead of vague topics (“We’ll talk about…”).

Why This Matters Now

[1–3 short paragraphs where you: