# How to Run Effective Webinars with HubSpot

**Want to turn your webinars into a revenue-driving machine?**

On **January 30th at 4 PM CET**, Stuart and Maxim will walk you through Contrast's free HubSpot Academy for marketers, designed to help you optimize webinar follow-ups and track ROI using HubSpot.

Join Stuart, author and workflow creator at **ConnectedGTM**, who helps startups in the HubSpot ecosystem build content-led GTM strategies to drive pipeline and partnerships. With years of hands-on experience, Stuart knows everything HubSpot-related, from optimizing workflows to scaling growth within the platform.

In this session, you’ll learn how to:

- Implement lead scoring in HubSpot
- Execute effective post-webinar follow-up strategies
- Build a performance dashboard in HubSpot

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Whether you're a marketer looking to improve your webinar strategy or just curious about using HubSpot for webinars, this session has something for you.

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Can’t make it live? Register anyway, and we’ll send you the replay!

### Speakers

### Stuart Balcombe

#### Author & Workflow Creator at ConnectedGTM

[Linkedin](https://www.linkedin.com/in/stuartbalcombe/)

### Maxim Poulsen

#### Head of Growth at Contrast

[Linkedin](https://www.linkedin.com/in/maximpoulsen/)