How AI Search Works in 2026: How HubSpot Increased AI Traffic and Demand by 40% with AEO

AI search is transforming how buyers discover solutions, and most marketers are missing the opportunity. In 2025, 60% of Google searches resulted in zero clicks, while conversational AI platforms like ChatGPT, Perplexity, and Google's AI overviews became the new front door for customers.

Join Christina Clark, Head of Product Growth at HubSpot, to learn the proven strategies her team used to increase AI referral traffic and demand by 40% through Answer Engine Optimization (AEO). Christina will share the frameworks, tools, and tactical approaches that helped HubSpot pioneer AEO, and how you can apply these same principles to drive qualified conversions in the AI-powered search era.

In this session, you'll learn:

The AI Search Landscape: How answer engines process content differently than traditional search, and why your SEO playbook needs an upgrade
HubSpot's AEO Framework: The methodology Christina's team built to optimize for AI discoverability, accuracy, and performance across ChatGPT, Perplexity, and Google AI Overviews
Measurable Results: How HubSpot achieved 40% growth in AI-driven traffic and demand, with 4x higher conversion rates and 13x higher MRR from AI referral visitors
Tools to Get Started Today: How to use HubSpot's free AEO Grader to benchmark your brand recognition, sentiment, and share of voice across answer engines—plus track AI referral traffic in your analytics

Join Christina on March 4 to get the frameworks, examples, and tools you can plug into your strategy right away, before AI search moves even further ahead of your SEO.

Secure your spot now and make AI search your highest-intent demand channel. And not your biggest blindspot.

Speaker

Christina Clark

Head of Product Growth at HubSpot

Christina Clark leads Product Growth at HubSpot, where she spearheads key growth initiatives that help shape HubSpot's broader marketing strategy. Her team's work to research, experiment, and standardize AEO frameworks has become foundational to how the organization approaches AI-driven search optimization. Christina specializes in translating emerging technical trends into scalable growth strategies that deliver measurable business impact.